Twenty-First Century Challenges for Southeast Asian Markets

Event in 19 days

Tue, Nov. 11
11:30 AM - 2:00 PM
Lunch will be served
Fluno Center - UW Madison
601 University Ave
Madison, WI, WI 53715
Cost of Admission
$25 Special for Members
$40 for Non-Members
See a map Register
Dr. Ian Coxhead from UW Madison will address four topics: global economic volatility, the role of China, population aging, and global climate change. In each case he will explore impacts, policy responses, and implications for economic growth and business investment.  
Gertrude Lim, a native of Singapore and currently Director of Sales and Marketing - Asia for Mueller Sports Medicine, will share strategies for understanding the Southeast Asian customers’ cultural and political differences; tips for developing market intelligence; and methods for building your networks. She will also explore balancing company goals against the customer requests. Finally, learn about how her company overcomes challenges of political instability and corruption.
Tim Kassis of Kretz Lumber will share a case study on entering and expanding business in the Southeast Asian markets including tips for companies new to the region. Learn how this company, recipient of the 2011 Governor’s Export Achievement Award, has succeeded in these diverse markets.
11:30 AM – 12::00 PM –-Registration and Networking 
12:00 PM – 12:30 AM - Lunch and Opening Remarks 
12:30 PM – 1:45 PM - Presentations
 1:45 PM - 2:00 PM - Q & A and Closing Remarks
 Please join other MITA members for this informative session.
Early Bird rate applies until November 3 - $25 Special for Members, $40 for Non-Members
Regular rate - $35 for Members, $50 for Non-Members