Wisconsin exporters have many markets from which to choose. The Wisconsin Economic Development Corporation (WEDC) is bringing six of its international trade reps to Madison for meetings with experienced and beginning exporters looking to identify the best markets to target for their products and services. Join MITA in an informal session to meet and talk with the trade reps.
Learn about the latest developments in multiple parts of the world and plan your next steps in global markets.
Brazil is an industrial and agricultural giant that has abundant natural resources, a developed industrial base, high standards in scientific research and substantial human capital. The country’s reputation for high tariffs and regulations can make it challenging for novice exporters. Opportunities exist in almost every sector, but especially in industrial machinery, electrical machinery, agricultural equipment, medical and scientific instruments, vehicles, construction equipment and related industries.
Canada- Gary Daley, Assistant Director, Grow Trade Consulting
Canada and the United States share the world’s longest border—$1.9 billion of goods and services cross it each day. Canada is Wisconsin’s largest export market with the total Canada-Wisconsin bilateral trade valued at approximately $12 billion and more exports than imports. Wisconsin’s close geographic proximity and the similarity in business cultures make Canada a good first step to your success in exporting.
China - Ning Shao, Director, MBC Shanghai
Societal changes in China including wider use of automation in manufacturing, greater concern for the environment, and growing demand for improved health technology create export opportunities for Wisconsin companies. The rise of the middle class and urbanization throughout China make it a high-growth market. China’s changes drive demand for products and technology. Meanwhile, Wisconsin businesses could also benefit from offshore service contracts for legal, financial and health care work.
France/UK – Susanna Hardy, International Business Director, IBT Partners
France and the United Kingdom are two of Wisconsin's top international customers. As the powerhouse for EU agriculture, France is a natural export target market for food processing and packaging equipment. French businesses also boast strength in aeronautics, defense, retail, consumer and luxury goods, building materials and construction. Traditionally, Britain’s strong manufacturing base has attracted Wisconsin machinery and advanced manufacturing companies. British demand is also seeking out Wisconsin companies in life sciences, water technology and the service industries.
Middle East - Arshi Shaikh, Business Analyst, Channels Business Solutions
The United Arab Emirates (UAE) has long been recognized as the commercial and business hub of the Middle East, and can be one of the easiest markets to enter for U.S. exporters that have some trepidation about the region. Within the Middle East, countries like the UAE and Saudi Arabia have experienced strong growth for multiple years and are using their financial resources to diversify their economies away from dependence on oil and gas exports. They are spending large sums of money on expanding housing, education, healthcare and general infrastructure for their citizens.
South Korea – Ken Yang, President, Korea Business Services, Inc.
The US-Korea Free Trade Agreement has promoted greater trade and investment ties between the two countries, bolstered small and midsize enterprises, and increased protections for intellectual property rights. Given its high demand for state-of-the art technologies and innovative products, Korea provides excellent opportunities for Wisconsin businesses in the life sciences (medical devices, pharmaceuticals and biotechnology), industrial chemicals, information technology, general machinery, computer and electronic products, chemicals and agricultural products.
Cost: $10 for Members, $30 for Non-Members
The trade reps will also be available for 20-minute one-on-one meetings during the afternoon.
To schedule a one-on-one meeting, contact Kelly Aschenbach, email@example.com, (608) 210-6856.
This event is Co-sponsored by the Wisconsin Economic Development Corporation (WEDC) and ME Dey Import-Export.