Global E-Commerce: From Strategy to Execution

Event in 26 days

Tue, Mar. 8
11:30 AM - 2:00 PM
Lunch will be served
Fluno Center - UW-Madison
601 University Ave.
Madison, WI 53715
Cost of Admission
Early Bird rate $35 for Members
Early Bird rate $50 for Non-Members
See a map Register
International business-to-business sales channels are evolving at an unprecedented pace.  Is your company keeping up?
Market forces are evolving and impacting traditional sales channels globally.  These developments, together with end-customer demands for speed and service, are forcing sellers to become more nimble in keeping pace with changes in the marketplace.  As companies strive to meet demands and grow business in a different countries/regions, it is critical that they understand the varying needs of the purchaser. 
Please join us for a discussion that will provide perspective on the forces influencing the expectations and decision-making of the international B2B purchaser.  Including a focus on the following trends: Region-specific buying preferences, Direct-from-Manufacturer purchasing, Omni-Channel strategies, and the “Amazon Effect”.
Hear from two experts in this field. Greg Ross, Director, Enterprise Segment Marketing at UPSwill share UPS's global study of B2B Ecommerce trends. 
Robert Wray of mp3Car and Whitebox, will share his experience taking a struggling international company to profitable status through an innovative Ecommerce strategy that any company can model. His companies currently ship out 800+ orders a day wth an impressive growth rate of 50% per year for the past 5 years.  mp3Car alone sells in six languages with inventory in 5 countries. 
11:30 AM – 12::00 PM –-Registration and Networking 
12:00 PM – 12:30 AM - Lunch and Opening Remarks 
12:30 PM – 1:45 PM - Presentations
 1:45 PM - 2:00 PM - Q & A and Closing Remarks
Cost: Early Bird rate applies until March 1 - $35 Members / $50 for Non-Members
Regular rate - $45 for Members, $60 for Non-Members thereafter.
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