Market Research When the Market is Five Time Zones Away

Event in 82 days

Tue, Sep. 10
11:30 AM - 2:00 PM
Lunch will be served
Fluno Center
601 University Ave.
Madison, WI 53715
Cost of Admission
EB rate until 09/03 - $35 for MITA Members
EB rate until 09/03 - $50 for Non-Members
See a map Register
Join us to learn best practices in gathering, deciphering and utilizing market research from foreign markets to help determine your product price, placement and product adaptation. Learn about global trends that are impacting not only company’s marketing but also helping them develop their global sales strategy.
Who should attend: CEO’s/Presidents, Owners, VP and Directors of Sales, Chief Marketing Officers
What global trends are driving executives’ market entry decisions? Which country or region is the next China?
Key discussion questions will include:
·       What are the top 3 critical considerations when you decide to enter into an international market?
·       How do you adapt your product, your price, your placement to meet the importing countries culture and sales dynamic while staying competitive and profitable?
·       How do you figure out the best marketing and sales strategy in-market?
Matt Inman, Director of Global Experience at Johnson Controls and 
Ron Dulin, Senior Executive Account Manager at EuroMonitor International.
11:30 AM – 12:00 PM    Registration and Networking
12:00 PM – 12:30 AM    Lunch and Opening Remarks
12:30 PM – 1:45 PM      Presentations
1:45 PM - 2:00 PM        Q & A and Closing Remarks
Cost:  Lunch only:  Early Bird rate applies until September 3, 2019 - $35 MITA Members; $50 for Non-MITA Members; Regular rate (thereafter)- $45 for MITA Members; $60 for Non-MITA Members.
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